Tinderbox Lab is a marketing and design studio with more than thirteen years of experience using strategic storytelling to attract customers and increase profits.
Strategic storytelling is a powerful marketing tool because of the strong neurological responses stories can evoke in your customers. Neurological research indicates that compelling stories can cause our brains to produce cortisol, which helps us focus, oxytocin, which makes us feel empathy and connection, and dopamine, which makes us feel more hopeful and optimistic. And because studies show that we make purchasing decisions based on our emotions rather than on facts alone, strategic storytelling is the best way to attract customers and increase profits.
Named after the Hans Christian Andersen story about a resourceful soldier who acquires a magic tinderbox capable of summoning three powerful dogs that do his bidding and make him rich beyond his wildest dreams, Tinderbox Lab is a place where storytelling, innovation, creativity, and strategy come together to connect your great idea with the customers you deserve.